YCN STUDENT AWARDS
The objective of the brief was to create a campaign to inspire culturally engaged young people to experience The Royal Opera House for the first time. The challenge was to dispel the myths and preconceptions that young people have of opera. The Translated Emotion Campaign challenges the negative preconception that the young people don’t attend the opera because there is a language barrier. This integrated campaign breaks this barrier by taking lyrics from classic operas to create emotionally charged images. Images of joy, rebellion and passion. Opera expresses emotion that anyone can understand. Translated Emotion campaign uses opera to sell the opera.